Renewing your membership with BNI (Business Network International) can be an exciting prospect. For many members, BNI has been instrumental in generating leads, building meaningful connections, and increasing their business visibility. However, one aspect of membership renewal that often goes overlooked is that it’s not a guaranteed process. Unlike many other professional groups where renewals are automatic, BNI holds high standards for its members, and the decision to approve a renewal rests with the membership committee.

This blog delves into the BNI renewal process, explaining why renewals are not automatically approved, the criteria that the membership committee uses to assess each application, and what members can do to improve their chances of a smooth renewal. By understanding this process, members can be more proactive and intentional in their contributions to the chapter, fostering a thriving, supportive community.

The Purpose of the BNI Renewal Process

BNI chapters are more than networking groups—they are committed communities with a shared vision of growth, collaboration, and mutual support. This vision drives the membership committee’s rigorous approach to renewal applications. The renewal process ensures that all members are actively contributing to the chapter, promoting BNI’s core values, and maintaining a high standard of engagement.

BNI’s approach to membership renewals is unique. Instead of automatically allowing members to renew, BNI empowers the membership committee to make renewal decisions based on data-driven assessments and evaluations of each member’s engagement and contribution. This accountability encourages members to stay committed to chapter goals and values, ensuring a healthy, productive environment for everyone involved.

How the Renewal Process Works

The BNI renewal process begins well before a member’s term ends. About two months prior to expiration, members will be contacted by the membership committee. This is an opportunity for the committee to discuss the member’s intentions and gather feedback on their experiences within the chapter. At this stage, the member may decide to submit a formal renewal application if they wish to continue.

Once the application is received, the committee reviews it carefully. The process is thorough, and several factors are taken into consideration. While specific criteria may vary slightly by chapter, BNI as a whole emphasizes several key performance metrics and values that members are expected to uphold. Here’s a closer look at some of the main criteria considered:

1. Referrals Given and Received:
   At the heart of BNI is the concept of “Givers Gain.” Members are expected to actively contribute referrals to their fellow chapter members and, in turn, benefit from receiving referrals. The membership committee evaluates each applicant’s history of giving and receiving referrals as a way to gauge their commitment to this core value.
2. Participation in Education and Training Units:
   BNI provides numerous educational resources, including workshops, webinars, and other learning units to help members improve their networking and business skills. Participation in these educational opportunities demonstrates a commitment to growth and continuous improvement—qualities that the committee values highly.
3. Engagement in Chapter Activities:
   Active participation goes beyond attending meetings. BNI members are encouraged to bring visitors, collaborate on projects, and support one another in various chapter activities. Members who contribute to these efforts help strengthen the chapter and create a supportive community.
4. Thank You for the Business (TYFTB):
   TYFTB is a measure of the tangible business generated within the chapter, reflecting the financial impact and mutual benefits of the relationships formed through BNI. High TYFTB numbers signify strong engagement and meaningful contributions, showing that the member’s involvement has had a positive impact.

By evaluating these metrics, the committee can better understand the value that each member brings to the chapter. Members who fall short in these areas may find themselves at risk of non-renewal, which brings us to an important aspect of the BNI renewal process.

When Renewal Applications Are Denied

A renewal denial can come as a surprise for members who might not be fully aware of the criteria or who assume that wanting to renew is enough. Denials aren’t taken lightly and are typically the result of consistent underperformance or lack of engagement. Members may face non-renewal for various reasons, including:

• Low Referral Activity: Members who rarely provide referrals may be seen as insufficiently supportive of the chapter’s networking goals.
• Poor Meeting Attendance: Attendance at meetings is critical to building relationships and staying involved. Members who miss numerous meetings without valid reasons may be flagged by the committee.
• Limited Participation in Chapter Initiatives: Chapters benefit from members who actively engage and support initiatives. Those who aren’t participating in chapter growth or collaborative activities may be viewed as less committed.

For members who may not be aware of how they are performing, the committee often offers feedback and guidance, allowing them to improve before reaching the renewal stage. However, when it becomes clear that a member is not meeting chapter standards or actively contributing, a renewal may be denied to maintain a strong, motivated community.

Preparing for a Successful Renewal

Understanding the renewal process can help members take proactive steps to ensure a positive renewal experience. Here are some strategies that members can use to improve their renewal chances:

1. Regularly Review Your Contributions:
   Take time every few months to review your own performance in terms of referrals given, TYFTB, and attendance. Are you meeting chapter expectations? Reflecting on these metrics can highlight areas where you might need to increase your contributions.
2. Set Referral Goals:
   Aim to give a certain number of referrals each month. By setting specific targets, you can build a habit of actively supporting your fellow members, demonstrating your commitment to the chapter’s success.
3. Attend and Engage in Meetings:
   Consistent attendance and engagement are crucial. Actively participating in meetings and chapter discussions not only shows dedication but also helps you build stronger relationships with other members.
4. Participate in Education Units:
   Attending BNI’s educational sessions is an excellent way to show your commitment to professional growth and to increase your skills in networking and business development. These sessions are also a great opportunity to meet other members and exchange knowledge.
5. Bring Visitors and New Members:
   BNI thrives on growth and fresh perspectives. Bringing visitors to meetings and introducing potential members to the chapter can add value and help the chapter expand. This kind of initiative can be a strong asset in the committee’s renewal evaluation.
6. Track Your TYFTB:
   Track your TYFTB regularly. This figure not only reflects your own success but also shows how you’re contributing to the chapter. Higher TYFTB numbers can positively influence the committee’s view of your engagement.

By focusing on these areas, members can ensure they’re meeting chapter expectations and increasing their chances of renewal.

The Value of Feedback and Self-Improvement

One of the advantages of the BNI renewal process is that members receive feedback from the committee on how they’re performing. This feedback can be valuable, as it allows members to gain insight into where they might need improvement. Whether it’s giving more referrals or attending more educational sessions, feedback can serve as a useful guide.

BNI chapters genuinely want to see all members succeed, and many chapters are more than willing to support members who are committed to growth but may need some extra help. If you’re unsure of where you stand, don’t hesitate to ask for feedback before your renewal period. This initiative shows that you’re invested in self-improvement and your chapter’s success.

Summary

BNI’s renewal process is designed to maintain a high standard of commitment and engagement within each chapter. By requiring members to actively apply for renewal and meet specific criteria, BNI fosters a community that prioritizes mutual support, professional growth, and meaningful connections.

For members, the renewal process is an opportunity to reflect on their contributions and take action to enhance their involvement. By understanding the core values and metrics that the committee considers, members can proactively work toward fulfilling these expectations, ultimately strengthening the chapter as a whole.

While renewal is not automatic, members who are dedicated to giving, learning, and supporting their chapter have little to worry about. BNI is committed to building successful networks, and the renewal process ensures that every member plays a part in that mission.

Whether you’re a new member or approaching your renewal period, keeping these insights in mind will help you make the most of your BNI experience. Stay committed, contribute consistently, and embrace the BNI values to enjoy a successful and rewarding membership with BNI.