In this BNI Education Slot, Jarek Borgul explains how LinkedIn can operate as a constant networking agent when it is set up correctly. He opens by highlighting the impact that LinkedIn visibility has on business growth and how even a small daily routine can place your profile in front of hundreds of potential contacts.

https://youtu.be/CkRBxrMUXK8

Jarek begins with the foundations of a good profile. He stresses the importance of a professional photo and explains how a clear headline helps visitors understand immediately what you do and how you can help them. He then moves into practical elements such as contact details, customised profile links, and the benefit of making it easy for people to reach you.

He discusses the About section and describes it as an online elevator pitch. It should outline your services, your experience, the problems you solve, and include a clear call to action that encourages visitors to get in touch.

Jarek then highlights the Services section on LinkedIn. This is a frequently overlooked feature, yet it is the area LinkedIn uses when matching service providers to user searches. Completing this section properly helps potential clients find you more easily.

The talk continues with a focus on visibility. Jarek explains how staying active by liking, commenting, and posting once a week keeps your profile relevant and pushes your content back into the news feed. He provides examples from his own profile, showing how these actions led to hundreds of views and impressions without any paid advertising.

He closes by linking LinkedIn activity to BNI participation. Once connections are made, members can invite new contacts to visit their chapter and expand their network even further. According to Jarek, consistent LinkedIn engagement not only builds credibility but also opens the door to new referrals.

The session offers a clear, practical framework for anyone looking to strengthen their online presence and use LinkedIn more effectively within BNI.

Transcript:

[00:00]
Jarek: And all this leads to how popular your profile is on LinkedIn. How often people are finding you.

[00:15]
So who here would like a networking agent work for them 24/7, seven days a week and throughout the whole year? I am assuming everyone. I do. Yeah. Excellent. Fantastic.

[00:30]
Let me just plug myself in and I will show you what I mean exactly. So, we all have access to something called LinkedIn, right? LinkedIn is the professional Facebook if you like, something that is going to give us everything we need in order to advertise our services. Right. Two seconds.

[00:59]
And how do we present ourselves on LinkedIn? In my opinion, we start with a good profile picture. It is the professional picture taken by someone who knows what they are doing. Preferably Ry, who is not present here today. But that is the good thing to have someone like that because this is Ray’s work. He helped me to get my picture right. This looks professional in my opinion.

[01:23]
And how will I execute it? The next important thing on our LinkedIn profile is our headline. This is the headline that describes what you do and how you can help others. It is also important for the person visiting your profile. It is extremely important for them to be able to quickly decipher what you do, how you can help them, what you can do for them. Within a sentence or two you can easily and quickly describe your services and how you can help the potential visitors. It needs to be professional. It needs to be concise. It needs to be easy to read.

[02:00]
The next important element on your LinkedIn profile is your contact details. How people can get in touch with you easily. If you do not have the correct contact details it is impossible to find you and impossible to get in touch with you. I started with my LinkedIn link that leads to my profile. You can modify this. It does not have to be a random set of characters and numbers. It could be your name. It could be the name of your company. It should be something that is easily recognisable. Something that leads to your profile. Obviously your phone number, your website, and your email. Extremely important if you would like people to be able to get in touch with you.

[02:40]
Another important element of your LinkedIn profile is the About section. This describes in a bit more detail what you do, how you can help the other people who visit your profile, what services they can expect from you, and what benefits they can get. What is important in this section is the call to action. We give people the opportunity to get in touch. We give people a way for them to reach us and to request our services. A couple of sentences to describe your services. A couple of sentences to tell them who you are, what you did, what your experience is, and obviously get them in touch with you. This is your elevator pitch. This tells them what you do.

[03:28]
Another important element of your LinkedIn profile is the services you offer. People can request services by looking for any of these on LinkedIn in the search button at the top. When people look for services this is where LinkedIn will find the services you are offering. This is how people can find what you do and how you can help them. It is extremely important to have it done right. Service offering. This is where people can find you. This is what people can request from you.

[04:03]
And all this leads to how popular your profile is on LinkedIn. How often people are finding you. In my case, 475 people looked at my profile. I have not had to do much. Maybe ten minutes every day or so to get my profile up to date. To get my profile to tell what I wanted to tell. And 475 people found it without me leaving the home. Without me spending any more time on it than necessary. Four hundred and seventy five possibilities to do business with.

[04:38]
In order to keep your LinkedIn profile relevant and in order to keep your profile at the top of the news feed, you have to be active on LinkedIn. You have to comment. You have to like. And preferably if you can, do a post ideally once a week. Say to LinkedIn what you do and how you can help people. Describe the problems you resolved for your customers. Help them find you. That leads to people reading what you are talking about. That shows people what problems you solved for others. That makes your profile relevant. That keeps your profile coming up in the news feed.

[05:18]
Four hundred and eighteen impressions of my services and how I helped other people solve the problems they had. Absolutely no cost at all. It takes ten minutes a day, if any, and helps you reach hundreds of thousands of people looking to do business with you. Absolutely no cost. Ten minutes a day is all it takes.

[05:43]
And all this leads to one very important thing at the end of the day. Once you connect to other people and once you make the connections on LinkedIn, you can always ask, have you visited BNI? There are thirty odd businesses here that you can do business with. With your profile set right you have a great chance of making connections and also a great chance of inviting people to visit our chapter to help you out and to help the others out and hopefully to create referrals. Thank you.