In Part 5 of his series on promoting BNI and generating visitor invitations, Darren Jamieson focuses on how LinkedIn can be used to increase a chapter’s visibility and attract more visitors.

Using Chester BNI as his example, Darren explains that simply having a LinkedIn page is not enough. The real value comes when chapter members engage with posts, comment on them and share them with their own networks, helping the chapter reach far beyond its existing followers.

https://youtu.be/NfCZpn7HYQQ

He shows how the Chester BNI page is set up with clear branding, contact details, a location and links directing people to a dedicated landing page. He also stresses the importance of keeping the page active with regular posts and photographs from meetings.

One of Darren’s main points is that BNI posts should focus on results rather than simply saying members had a good meeting. Potential visitors are more likely to be interested in the amount of business generated, referrals passed, visitors welcomed, one-to-one meetings completed and training undertaken.

He demonstrates how these figures can be turned into a more compelling LinkedIn post, while adding personality and tagging members to encourage interaction. Once the post is live, Darren also recommends engaging with it from a personal profile and sharing it with individual connections to increase its reach.

The session also covers LinkedIn’s invitation tools. Darren shows how page administrators can invite relevant local connections to follow the chapter page, using location filters to concentrate on people who are more likely to be interested in visiting.

Finally, he demonstrates how LinkedIn Events can be used to promote BNI meetings. Rather than creating an event for every weekly meeting, Darren suggests using the feature for special occasions such as Visitors Days, where the whole chapter can help promote the event and invite relevant contacts directly.

The overall message is that LinkedIn works best when a chapter treats it as an active promotional tool rather than a static business page. By sharing meaningful results, involving members and making use of LinkedIn’s invitation features, chapters can create more opportunities to reach and attract potential visitors.

Full Transcript

00:14
Something that’s important to promote your BNI meeting and your BNI chapter is a presence on LinkedIn, with a LinkedIn page, would be my choice.

A lot of chapters don’t have a LinkedIn page, possibly because they think that people on LinkedIn don’t tend to interact with pages. And in many ways that’s true. If you just put up a company page and post company updates, you’re not going to get a lot of interaction with it.

But the benefit you’ve got with LinkedIn is that if you’ve got 20, 25, 30 members or more in your BNI chapter, that’s 20, 25 or 30 members who can engage with the page, and all of their connections can see what they’re doing. And it opens up, essentially, a huge web — because that is what the internet is — of potential for you to reach new people.

01:04
So, what I’ve done is I’ve created a LinkedIn page for Chester BNI. And I see LinkedIn’s not playing ball at the moment. If I refresh that. Come on, LinkedIn. There we go.

So, we’ve got a LinkedIn page for Chester BNI. If we go down here and we can see this, this is the page.

It’s relatively simple. There’s nothing too clever about it.

01:28
So, we’ve got a cover image, which is the default cover image that BNI supplies for a LinkedIn page. These things are all templated with the standard BNI logo. There’s nothing different about that at all.

In terms of — let me see — is there anything relevant in here I think that could be useful to you to know?

Let’s go into Edit Page. Let’s go into Edit Page.

01:58
So, we’ve got a description there: “We’re a dynamic network of local businesses working together to serve Chester and beyond with a wide range of quality services.”

I think that’s fairly standard within BNI to have a description along those lines.

We’ve got the website link there. That’s the domain link that, in another video, I show you is actually linking to a ClickFunnels page, not a website.

02:20
In terms of industry, Business Consulting and Services tends to be the default one to pick. I haven’t found one that’s more relevant to that.

Company size, 11 to 50. Company type, private.

Phone number, I’ve got my own phone number in there. This is a devious little trick for you. If you want people to actually phone you up and ask you about BNI because you’re the person that wants the visitors, put your own phone number in there.

I’ve done that on the Google Business Profile as well. That one’s just between you and me.

Year founded, I’ve left blank. Specialty, I’ve not added at all.

02:56
Buttons. I have added a button in there, which is a Learn More button going through to the Chester BNI ClickFunnels page, as mentioned in another video.

Overview, we’ve got interested. We’re not looking to hire people.

There’s nothing about workplace commitments; isn’t relevant.

Locations. We’ve added the address so that people know physically where it’s located on LinkedIn.

03:20
Lead gen form. I have added this.

So, we’ve got Get Started. That’s on one of the tabs for the page so that people can click Get Started. Again, it links through to the Chester BNI page on ClickFunnels.

“Ask a question about Chester BNI.” And it’s got a question in there: “Are you interested in visiting Chester BNI? Maybe you have a question about Chester BNI. Click the Get Started button to send us a message,” and that’ll go straight through to that page.

Nothing particularly clever about that.

03:55
But what is important about your BNI page is that you keep it updated and you engage with it from your own perspective as well.

So, if we go into — come on — updates. Hate it when it does this. It’s really slow for me sometimes, LinkedIn.

04:15
If we go through here, we can see — tells me who I’ve posted it because I’m the admin of the page.

It can make other people admin or employees of the page as well. I say employees, not actually employees; it’s people that can update it, but they don’t have full admin access.

So what we do is we add photographs taken at the networking meeting.

We’ve got a photographer in the group. Again, I’ve mentioned this on other videos. Really useful if you’ve got a photographer in your room.

We take those and we tag in relevant people as well.

04:40
It’s important to add a bit of character in this.

So, for example, this is our weekly presentation award, which went to Zoe Davenport there. Rather than just being boring with a description, we’ve got:

“In the least surprising win of the week, the Zoe Davenport trophy for the best weekly presentation returned to its rightful owner, Zoe Davenport.

“We were all shocked at Chester BNI yesterday. Shocked, I tell you.

“Zoe was awarded the trophy by last week’s winner, Raymond Jones, who was forced for the second week in a row to look nervously on as someone else manhandled his precious camera to clumsily take a photo of him. If fear had a face, it would be Ray in this photo.”

05:20
We’re having a joke there with Zoe because Zoe wins the trophy almost every week.

She can’t win it every week because the one who wins it then awards it to the person the next week. So she tends to win it every two weeks, but that’s because her 60 seconds, or weekly presentations, are extremely good.

You’ll notice this has had a number of reactions to it as well.

05:43
When you post something like this on your page, what you should do is then engage with it yourself.

So you want to be going View as Member on the page, going back into Home, clicking through to — sorry, where is it again? — into Posts, going through here.

And if you haven’t engaged with them — they all have me actually having engaged with them. I need to find one.

There we go.

Where I haven’t, there, I can actually engage with that as myself rather than as Chester BNI, because you can engage as Chester BNI and as yourself.

06:16
And it’s important as well, when you put stuff on like this, that you actually share it to your own network.

So when you click Repost, Repost With Your Thoughts, you’re sharing it as yourself to your own network. That increases the exposure of those posts as well.

If you just put it on the page and leave it, then don’t be surprised if nobody sees it.

06:39
And, of course, what’s — if I discard that — I’ve left it to this point to add another one as well. So I put them all on separate.

So this was about the weekly presentation. This was about the education slot last week. That’s the visitor inviting guide that you’ve just downloaded. This was about the 10-minute presentation.

I haven’t had a roundup post yet.

07:01
So what I’m going to do is I’m going to put a post on now.

I’m going to show you how I do that, to show you why it’s important to do it in this way.

So I’m going to go back to Home — no, I’m not. I’m going to go — where are we?

Let me refresh that because, sorry, I’m getting all over the place here.

Back up here. View as Admin.

I want to go back in as Chester BNI, not as myself, not as Darren.

07:25
So I’m going to create a post.

So I’m going to, first of all, add media.

And I don’t want to add Engage Web Media. I want to go into BNI, BNI Chester photographs.

And what date was it this week? It was the 24th of August. I think that’s the one. Yep.

And I want to add photographs from the meeting that haven’t gone on yet.

07:50
Now, Ray takes the photos — Ray of Raymond Jones Images — and Marina Anchors of Brand Magnet, she brands them up, because she’s the graphic designer in our group, with BNI branding.

So I’m going to take a selection of these photos that we haven’t used yet.

We’ll have that one of Dave. Nice one of the meeting there. That’s a nice one of Gav Bundy, who looks like a Viking. The size of his arms, massive. You can tell he’s a trade.

We’ll have one of the front door of Rowton Hall. We’ve got some visitors arriving there. We’ve got a nice one there of Gail, and a couple more.

We’ll have Paul Murray and we’ll have Hope, the solicitor.

And I will grab those and add those in.

08:32
Now, important thing when you’re posting on LinkedIn.

LinkedIn’s got this feature that it launched not so long ago where you can actually schedule posts.

If I were to tag people in these pictures and tag people in the page, you can’t schedule.

LinkedIn, at time of making this video, doesn’t allow you to schedule if people are tagged in.

So, if you’re planning on scheduling stuff ahead and you want to be tagging people in — and believe me, on a BNI post, on a BNI LinkedIn page, you want to be tagging people in — you can’t schedule them.

So you’ve got to do them as you go, unfortunately.

09:08
Sometimes I’ll go through and I’ll tag people in the pictures. Sometimes I won’t do that.

But let’s have a go at doing that now.

So, we’re going to tag Jamie in there because he’s stood up.

So, Jamie Smith. There he is. That’s not him. There he is. Jamie Smith, not James Smith.

That’s him.

Oops. Cancel that. Where are we? Back in there. Then go there and we’ll tag that.

That’s Dave Tilston. So, David Tilston. There he is.

09:46
And we’ll go over here. That’s Gav Bundy. Not even sure I’m connected to Gavin Bundy. Let’s try Gavin Bundy.

I am. There he is. Gav Bundy.

And over here, those are two visitors from last week, so I won’t tag them in.

That’s Gail, so I will tag Gail in that one.

And that’s obviously the front of the venue.

There’s Hope, so I will tag Hope in that one.

And last picture is there, so in that one I will tag in Paul Murray.

There we go. That’s people tagged in.

10:30
Now, what am I going to be talking about?

It’s important when you’re posting stuff about BNI that people who are likely to want to come as visitors are actually interested in what you’re posting.

And by and large, what they’re interested in what you’re posting isn’t, “Oh, we had a great time. We had lots of breakfast and everybody had a coffee and it was wonderful.”

It’s about the results.

10:48
So what I like to do here is I go into BNI Connect and I look at the results for a period of time that’s going to be relevant.

Now, because at time of recording this it’s late August, what I’ve done is I’ve done the start of the year.

So, 2023, January 1st 2023, up until our last meeting that we just had, and I’ve pulled together the stats for the actual meeting.

11:14
And we have — just going to copy those in here.

I’m not going to write it like this, but I’m going to copy them so you can see them.

So, 383 hours of CEUs, £679,138 of business, 441 one-to-ones, 79 visitors and 551 referrals.

So I’m going to write a post that’s going to mention those stats.

But I think we’re going to start off with the big one, because this is what people want to see.

11:48
“A staggering amount of business passed this year so far in BNI Chester.”

Sometimes I alternate BNI Chester and Chester BNI. It’s not accidental. I am doing that on purpose for SEO purposes, for ranking purposes. I’ll mix it up.

It’s officially called Chester BNI, but often people will say BNI Chester and they’ll search for BNI Chester. So I use both.

“A staggering amount of business passed this year so far in BNI Chester, with a total of £679,138 earned by our members in 2023 to date.

“That’s why we attend BNI every week.”

12:53
“In addition to all that lovely money” — I put real personality into it — “in addition to all that lovely money, we’ve also welcomed 79 visitors to our meetings.”

Seventy-nine. That’s an awful lot of visitors. Which it is. Which it is.

Important to note about 34 of those were mine, but, you know, here we go.

“That’s an awful lot of visitors.

“Our members have also had 414 one-to-one meetings, have logged 383 hours of training and passed a whopping 551 warmed-up business referrals.

“All of this, and we’re not even through August yet.

“Why not come and meet us and find out for yourself why we love BNI so much?

“If you join us at Rowton Hall for a meeting, you’ll be introduced to our members.”

15:19
And this is where I’m going to tag people in because the more people you tag in, the more people that will see it, the more people that will engage with it.

There is a metric on LinkedIn that if you tag people in who don’t engage with it, it affects your reach. It’s true.

Which means technically I should not tag in certain members who don’t use LinkedIn. But it’s not really polite to not tag people in.

So I’m going to tag everybody in because otherwise it just wouldn’t be fair.

15:43
I’m just digging out my BNI Connect at the moment because I want to get a list of all the members.

I don’t want to miss anybody out.

Some of them aren’t on LinkedIn, so I’m going to have to miss some of them out and just put their names in, but I don’t want to miss anybody in particular.

And I’m going to do it in alphabetical order.

So we’re going to start with Mr Adam Morris.

There he is. Adam Morris.

Call Services, me.

Yes, me. Look at that. There I am.

Dave Tilston, which I think is down as David Tilston. No, Dave Tilston. There we go. Doesn’t use LinkedIn that much, but he is on there.

Dave Bundy. There we are.

And then we’ve got Gail.

Spell it correctly. Sorry, Gail. I spelled your name wrong then.

Hope. Don’t have to write the second name of Hope because there’s only one Hope on my LinkedIn.

James Pugh. Thought James would have cropped up there. Here we are. James Pugh.

Jamie Smith.

Talk amongst yourselves while I do this.

Jamie Smith, and then we have Kieran Toner.

Oh God, you’d think it would automatically bring up the person that I tag in the most, but it doesn’t. It’s not that clever.

Lee Williams.

Marina Anchors, of course, brands all the photographs.

Nicola. It’s not bringing her up straight away.

There we go.

And Mr Paul Murray.

There he is. A lot of members in the chapter.

Phil Littler, who I know isn’t on LinkedIn, so I can’t tag him in. So I have to do it like that.

Raymond Jones, the photographer extraordinaire.

Richard Hadlow-Powell.

We’re almost done. We’re almost done.

Two to go.

Steven Hines, who is on LinkedIn. There he is.

And finally, but certainly not least, Zoe Davenport.

18:26
And I’m going to take out the letters after her name for consistency.

If you do this on your app, on the LinkedIn app, and you try and take out letters after someone’s name that they’ve put that in, it’ll just wipe out the surname as well and just make it Zoe. You can’t control that.

You do it on the desktop, it’ll let you take out the letters so you can leave in the surname.

So that’s an important tip. Don’t try and do this on the app because it doesn’t give you the control that you want.

18:51
Now, just for my own sake, I’m going to Control+A and Control+C and copy all of that, because a number of times I’ve posted stuff on LinkedIn and it’s just errored and you lose the post and you end up having to write the post again.

And I do not want to have to write that again.

So I’m going to post that.

Remember, I can’t schedule it because I’ve tagged people in, so I have to post it now.

So that’s going, and that’s now live.

19:18
And I could like that there, but I’d be liking it as Chester BNI. And that would be weird, to like your own post as yourself.

So I’m not going to do that.

I’m going to click View as Member to go back as me. Then go into Posts. Then scroll down and then like it as myself.

And comment: “Fabulous results so far this year. Hopefully we’ll break £1 million by the end of 2023.”

And there we go. Post.

20:07
And I will also share that.

So, Repost With Your Thoughts.

“Pretty forward to this week’s meeting on Thursday.”

Gosh.

And that’s shared that as well.

Now, it won’t be long before that starts getting other people from the group reacting to that, and that’s going to get more people seeing it.

So that’s one thing that you should be doing after every meeting.

20:38
But a couple of other things I want to show you on LinkedIn before we move on.

One of them, I’ve got to go back in View as Admin for this.

And you can do this for any page you’ve got. You can do this for your own company page on LinkedIn as well.

And that’s your Invite Connections.

20:56
Now, with LinkedIn, you get 250 credits to invite people to your page every month, but that’s per page.

So, if you’ve got your own company page and you’ve got a BNI page, or maybe you’ve got a page for something else, you can invite 250 people to each page each month, and it resets at the first of the month.

Every time somebody accepts your invitation to like the page, you get a credit back.

So if you invite 10 people to like the page, 10 people like it, you’ve got another 10 credits.

So what I would recommend is that you max out your 250 by the end of the month. Otherwise, you’ll lose them and you’ll just get another 250 next month.

21:28
It’s now the 29th of August, so I want to make sure I whack these out.

So what I’m going to do is I’m going to click Invite Connections and it’ll bring down people that I can literally go through and tick those and get them to like the page.

Important time-saving hack: you don’t need to tick the checkbox.

You can tick anywhere on the person’s name, even the description, and it will tick it like so. You don’t have to go in there.

Really saved time when I worked that one out.

21:58
But you can, of course, filter these as well.

So, because this is a BNI page, it’s for local people. We only really want people from the sort of local area.

So I’m going to put in Chester.

Oops. Locations. Where’s that gone?

Going to put in — it’s playing with me.

Look, do you know what? I’m going to hit Refresh on here. It’s playing with me.

LinkedIn is messing about. See what I mean? It does this.

22:25
So, click that. Click Locations. Click in here.

There we go. Now it’s playing ball.

So put in Chester. No, not Chesapeake. Put in Chester.

And I’m going to put in Wrexham for the local area. And I’m going to put in Wirral as well.

And I’m going to click Show Results.

So now it’s only going to show me people who I’m connected with who are close to where I want.

Now, a lot of people are invited, so you have to do a bit of scrolling to get down to the people that you want.

23:01
This might take a while because I use this a lot, as you can see.

Oh, there we go. There’s a couple there I can grab.

Another one there.

If I keep scrolling down, eventually I’m going to get to a lot of people in one go, because I will have scrolled down here effectively and invited them, and then more people will have popped in.

So there we go. Now there’s a few more people I can grab there.

I won’t bore you while I do this, but you get the general idea.

You just go through and you just grab who you want. Click it. It will add them to the list and then you can invite them to like the page.

23:38
And what will happen is they will get a notification on LinkedIn to say that you have invited them to like this particular page.

And either they’ll accept it, or they’ll reject it, or they’ll ignore it and it will stay in their notifications.

There we go. That’ll do. Twenty-three. That’s enough for now.

24:01
One thing I would recommend is, though you can do 250 at once — LinkedIn doesn’t have a problem with you doing that, it doesn’t consider it spam at all — if you do 250 in one go, LinkedIn is notoriously, as mentioned earlier, notoriously unreliable, and it could error.

And if you spend, let’s say, it’s probably going to take you 10, 15 minutes to go through there and click 250 people — there’s no shortcut, unfortunately — and it errors, then it’s all going to break at once.

And you’re going to be really annoyed that you have to go through and click them all again.

So I typically wouldn’t do more than 50, just in case LinkedIn errors.

24:34
So you click Invite, and literally what it’s done is it’s just invited 23 people to follow the page.

It also asks you to create a post about it. I’m not going to do that, so click No Thanks.

And that’s dropped down to 99 credits now.

So when I finish this video, I’ll go back through and I’ll add a few more to that as well.

But if you do that every month, you will build up the page’s following anyway.

But try to invite people who are relevant to what you do.

24:58
Now, the final thing I want to show you on LinkedIn — and this is a really cool thing that most people don’t do — is you can actually add events for your meetings to LinkedIn.

And it’s completely free to do.

And you can even put a link through to your Eventbrite or through to your ClickFunnels page, if you’re using ClickFunnels, for people to book.

And when people are looking on LinkedIn for events, they can see those events shown up locally to them within LinkedIn.

25:32
And just like I’ve just done there, inviting people to the page, you can even invite people to a meeting directly through LinkedIn.

And there’s no limit on the number of people you can invite to that.

So if you’ve got 5,000 connections on your LinkedIn, you could literally invite 5,000 people to a meeting.

I’m not suggesting you do that, but you could.

So I’m going to show you here.

26:04
Where is this? I’ve got to remember how to do this now because this is such a confusing thing.

If we go to — yeah.

So we’re on the page. If we click the Create button, we’ve got Start a Post, Create an Event, blah, blah, blah.

It’s Create an Event that we want. So we’re going to click this here.

26:20
Unfortunately, unlike Eventbrite, you can’t do this as a recurring event, which is a real shame.

It’s a real shame you can’t do it as a recurring event. I wish you could.

So you’d have to do it one at a time.

So you might only want to do this if you have a Visitors Day. You’ve got a special BNI meeting that everybody’s focusing all their invites to, then only do it for that.

Because I wouldn’t do this for every meeting every week because it’s too much effort.

Quite frankly, the effort-reward isn’t there.

But if you’ve got a Visitors Day, then do it for that, definitely, because then you can all promote it across LinkedIn and coordinate your chapter to do this.

27:00
So, first of all, we add a cover image.

So what I’m going to do is I’m going to pick one of Ray’s photos that haven’t — do I want one that hasn’t been branded? Do you know? I’m not sure.

Let’s have a look. When’s the last August one? 16th of August. Oh, that was my birthday. 16th of August.

For those of you watching this, that’s my birthday. I expect birthday treats.

Let’s see. Is there a good picture in there?

No, I don’t like that one.

Do you know what I want? I’d really like one of those colour photos.

Yeah, one of them. That’s what I’d like.

Where’s that really, really, really nice one?

It was in this sort of batch. Let’s pick that one. Let’s pick that one. That’s quite a nice one. Nice one of Kieran.

So that’ll upload there.

27:45
It’ll take a while because LinkedIn is a bit on the slow side.

Oh, come on, LinkedIn.

Oh no, it exceeds the size limit. Oh, of course.

Yeah, I’ve got to remember some of Ray’s photos. He sends them across very high-res.

Unfortunately, I’m going to have to pick one of these.

So I’ll pick that. I’ll pick that one then. I’ll have that one of Hope. That’ll be fine.

And we’ll do it — because of the branding, we can’t do that. We can’t do it.

I’m going to have to pick one without the branding, unfortunately.

Sorry about this. Talk amongst yourselves again.

28:17
So if I grab one of these photos, that’s probably a good one.

Yep, that’s a good one of Kieran. We’ll have that one there.

There we go.

So there’s our cover photo.

And we take In Person because it’s an in-person meeting. Yours might be online. If it’s online, that’s fine.

So I’m going to call this Chester BNI because that’s what it is.

Time zone, UTC +1, because that’s British Summer Time, effectively.

And it’s going to be Thursday the 31st.

And it’s going to be 6 — and I need to change that to 45.

There we are. 6:45 a.m.

End date, also the 31st, and we’re going to have the end date as, let’s call it 9:00. Let’s include breakfast.

29:05
The venue. This is going to allow you to pull in the address.

I go — come on, LinkedIn.

It should pull it through. It hasn’t.

It should.

Sometimes when you put that in, it pulls through a page or it pulls through the address. LinkedIn’s a little inconsistent. Sometimes it doesn’t work.

So if I just grab the link — External Event Link, that’s the event link. So that’s where people are going to go.

Use a LinkedIn registration form? No. I want people to go through to the link to book.

29:43
So the description, what I’m going to do is I’m just going to pull the description from the funnel page.

And if I pull the funnel page in, that’s what the funnel page looks like.

So I’m just going to grab — actually, I’m going to take it from there.

And I’m going to grab all of that.

I don’t want that, so what I’m going to do, I’m going to edit that.

I’m going to put that in there, and I’m going to edit that little bit of text there.

Remember the group? And I’m going to cut that out.

There we go. I’m going to cut that bit out because I don’t want that list.

30:15
Speakers. This is where you can tag people in who are actually going to be speaking at the event.

Let’s see if it’s going to let me get away with this because it should let you tag in multiple people.

So if I put in Paul Murray and I put in Richard Hadlow-Powell.

There we go.

And it’s not letting me.

What hasn’t it liked? What hasn’t it liked?

It’s not letting me click Next.

It’s not letting me click Next for some reason.

There’s something it doesn’t like.

Hold on. It’s the venue. It’s the venue it doesn’t like.

31:08
Oh yeah, it’s because it hasn’t pulled in the venue link. It won’t let me do it.

Oh, you see, I told you LinkedIn was a bit messy, didn’t I? I told you it was a bit messy.

What I’m going to do then is I’m going to copy and paste that because I’m going to need to do that again, because LinkedIn is not allowing me to click Next until it’s got that venue link, and it’s not pulling in the venue link.

So what I’m going to do is I’m going to have to cancel that and I’m going to have to do it again.

What can I say?

31:48
Create Event.

So let’s go with that picture of Kieran again.

There we go. Select that. Open.

There we are. Apply. Lovely.

It’s an in-person event.

It’s Chester BNI.

It’s the 31st and it’s 6:45.

See, even I have these problems.

6:45 a.m., and it finishes at 9:00 a.m.

And the address is — now look, now. See? I’ve got the dropdown now. See that?

Rowton Hall Hotel and Spa. There we go.

32:33
The venue.

There’s no there.

https://www.chesterbni.co.uk

Description. There’s the description I copied and pasted.

Paul Murray, Richard Hadlow — that’s two of the leadership team.

I know one of the leadership team is not going to be there this week, so I won’t tag him in, but I’ll just leave it at those two.

You could tag in the whole chapter. You literally could, but it’s a lot of effort.

And then click Next.

33:14
And that’s done that.

Now, this is an interesting one. I’ve seen this before where if I don’t put a post about this, it doesn’t log the event.

Now, I don’t know why that was, or whether that was a temporary thing, but a couple of times I’ve done this where I’ve created the event and I’ve essentially not posted this on, and it hasn’t put the event on.

So I’m going to post it purely because I know it’s going to put the event on if I do it. If I don’t, I don’t think it will.

So, something along the lines of:

“Who’s joining us for our next Chester BNI meeting this Thursday?”

It’s very simplistic.

Normally I would write something better than that, but this is a demonstration.

And click Post on that.

That will then put the post and the event live.

34:13
So again, I wouldn’t normally do this unless it was for a Visitors Day.

So you can now invite your connections to the event.

So if I click that here, assuming this works.

There we go.

I’m going to click off that because I don’t need to do that.

So you’ve got Chester BNI, event by Chester BNI, 31st of August, 6:45.

There’s the link for you to book it.

We’ve got one attendee. That’s me at the moment.

You can also put posts within there.

So, I mean, this is literally like in two days’ time, which obviously isn’t much notice for people.

So again, not the best example of how to do this.

I would do it for a Visitors Day.

34:53
And we’ve also got the option there, Managing Attendees.

We could cancel it or delete it or edit it if we want to.

But what I think is useful to do, if we go back into here, we can — sorry, it’s clicking about.

I’m getting annoyed by LinkedIn today. I really am getting annoyed by LinkedIn today.

You can share this and you can invite.

35:08
So click Invite there.

And again, what I would do is search by location.

Put in Chester. Click Show Results.

Those are all your people in Chester.

Go through, click the people that you want to come, click Invite, and it will invite them to the event.

And it’ll appear in their notifications just like that.

And that is a really fast way of inviting people to a meeting, particularly a Visitors Day.

35:38
And I think that concludes everything I wanted to show you on LinkedIn for inviting members to BNI.

Obviously, the real power on LinkedIn is the video on LinkedIn automation, which is in a separate video, but you’re really going to enjoy that one.

So, thank you.